Is It Uncool To Use My Client's Logo On My Website?
When you are building your brand, an obstacle you may run into is providing credible references so that potential customers trust you and will make an investment. A common trend that you'll find plastered across the web, are brands who post the logos of their clients. For example, "Trust us, cuz they did."
As a budding brand, it's natural to want to utilize your clients recognizable logos. We are compelled to do so because when you see these brand logos they give you the exact feeling that you are trying to achieve from your clients at the time of sale -- trust.
When is it appropriate to use a client's logo on my website?
In short, when a you place a brand's logo on your website, this is a brand endorsement and there should be some sort of an exchange between the two entities. Some brands may choose to decline the use of their logo which can suck for us little people trying to get ahead, but at the end of the day, they are your client and respecting them should come before anything. Although your request may not be approved, at least your client will know you always had their best interest in mind.
Use these tips to gain approval to display your client's logo on your website.
Check their site
If you are unsure of who to contact to request permission, check the companies website. A lot of large companies have information about their brand assets that outline the permitted use of their logo. Here, you may also find contact information where you can gain approval.
Open a support ticket
A creative way to get to the correct contact is to open a support ticket on the company's website. Here you will reach a customer service representative who may have the information you need or can arrange for who to speak with the appropriate party.
Ask in a survey
Many of us send out a survey at the conclusion of our services to receive feedback about our work. During this time, you can ask the clients if their name, initials or company name can be used with comments for marketing purposes for a specific period of time
Include it in your business agreement
If you are exchanging a contract for services then it will be easy to add this into your existing document. Since this document is already serving as a legal agreement between the two brands, simply add permission to utilize the company's name and logo in marketing materials.
In conclusion, always ask for some sort of written permission.
It may not seem like a big deal to you, but some clients intellectual property is heavily regulated. Even having something like their logo on your site could be a conflict of interest and land them in deep water with a governing body they are a part of.
Food for thought
When you include your client's logos on your website, other brands have the potential to fly in and scoop these clients right out up from under you. It sounds as simple as this, "We know Chill Murray does this for you for $10 -- but we can do it for you for $8. Sharks are out there people! Think twice before posting your clients logos.