Up Your Font Game



Typography is one of our favorite art forms and Our team spends hours working to find the most unique fonts for our designs. Here is list of three ways we use to up our font game.


1. Show character with color

To save yourself in the end, start with your colors. This way you can view the fonts you choose in the respective color palette. If you find your favorite font and then it does not look good with your brand's theming, it will be heartbreak in the end.


What do you want your design to convey? Next, look at your your design's imagery and see if there are certain colors, shades or tone that appear repetitively.

Distinct shades, varied hues, compelling contrasts—each one affects the eye differently, telling the world a particular story about who your brand is. It does not matter what your brand's vision is, there’s a beautiful color scheme that can display exactly what you want it to—just dig for it!

When it comes to typography, too many colors can blur the message. Search for two complimentary colors that anchor your design, then vary your hues for an occasional accent or to add additional colors beyond your two leading colors.


2. Pair fonts as perfectly as wine and cheese

Some fonts together create a beautifully harmonious pairing just like wine and cheese. If you’re using a clean and simple sans serif font, play with your styling and try pairing it with something like an ornate, serif font.

Thin, skinny, and intricate fonts contrast amazingly with bold fonts. Each font has its own personality and adds different voices to the conversation, so choosing the perfect combination can be the difference between a spectacular performance and a confusing and annoying attention competition. If you are stuck with where to start, our team at Chill Murray recommends that you begin with a san serif font that you feel matches the mood of your design.

Although we hate rules and prefer to do design our way, it’s best not to have more than two fonts throughout your branding. Like most design, but especially when it comes to typography, less really is more. When you only use two complementary font choices, you make your design easily readable and you are able to tastefully highlight the key points that you want your audience see most.


3. Compliment your content

Just like how your outfit says everything about your style, the same applies to your typography choices. Everyone wants to look good when they're stepping out the door, so just like that, it is important to make sure that your design compliments the objectives of the work's purpose, so that your design can look it's best too.


Did you know that every font family is created for a reason? Next time you are choosing the perfect font for your design, take a moment and really compare your design's theme with a complimentary font style. This can tell you a lot about whether they belong hanging out together. Sometimes the fonts that we "like best" are not always the "best fit."

When selecting a font, ask yourself the following questions to help narrow down the thousands of choices that will fog your decision making. But remember! The most important rule of thumb is that it must appeal to your unique audience: 

  • What's your brand's mission?
  • Who is your design trying to target?
  • What’s their age? 

To find the right font for your design, try using Typekit or Google Fonts libraries to easily find a font that will match your brand's unique style.

More importantly than anything, make sure that this process is fun for you. If it's not, save yourself the headache and outsource your designs.

Your designs are an extension of your personality. Are you trying to find the perfect fonts? Our team can help you get your ideas flowing and support you along the process, but it’s up to you to make them your own with the use of character, color, and the design of YOUR brand.